Every question, one page.
Getting started
The essentials: what Admitt is and how campaigns work.
How fast can my campaign launch?
Campaigns go live immediately once approved — typically within minutes. Our social-style workflow makes launching as quick as posting on social media, but with professional DOOH reach.
What is Proof of Display?
Independent confirmation, from a sensor on the screen, that your ad actually appeared on the glass — not just a log from the media player saying it played. Every screen you can book on our live map has it. Every play on Admitt also gets a vTrust score from independent evidence, and you're only ever billed for confirmed plays, at no extra cost.
Where are your screens?
Our network is growing across the UK, and every bookable screen is on our live Explore map — so you can see exactly which venues and locations are available before you spend a penny. Every screen on the map has active verification hardware; if a screen can't be verified, it can't be booked.
How does the budget and credit system work?
Your budget is reserved at campaign launch, but you only pay for verified displays. Any unused budget automatically becomes credit for future campaigns — no waste, complete flexibility.
What's the minimum budget?
You can start from just £8 per day for a single screen. There are no setup fees and no hidden costs. Pause or stop any time.
What happens if my creative isn't approved?
Every campaign is reviewed before it goes live. If a creative doesn't meet content standards or a venue's category restrictions, we'll tell you why so you can amend and resubmit — and since you're only ever billed for verified displays, nothing is spent while your campaign is awaiting approval.
What happens if a screen goes offline?
You're simply not charged for any displays that don't happen. You only ever pay for verified displays, so if a screen goes down during your campaign, it doesn't cost you a penny.
How do venues and screen networks join?
One screen? Join the Admitt Network as a Venue Partner: we install a Frame free, sell the ads and share the revenue (T&Cs apply). Two or more? Become a Network Partner: run your own content, sell to your own advertisers, and open your screens to Admitt's buyers when you want them, on plans from £9.99 a screen. Just want digital signage? That's the Signage plan. Established networks keep their brand and operations, and a free harvester puts a screen on our live map.
For advertisers
Creative formats, targeting, campaign control, and what happens when things go wrong.
Visit the advertisers pageHow quickly can I get my ads running?
Within minutes of approval. Upload your creative, pick your locations, set your budget, and you're live. It's designed to be as fast as posting on social media.
How do I know my ads actually displayed?
Every screen you can book on our map has Proof of Display built in. You get independent confirmation that your ad ran, when it ran, and for how long. No extra cost, no guesswork.
What happens to money I don't spend?
It automatically becomes credit for future campaigns. No expiration dates, no hassle. Your unused budget stays yours.
What's the minimum budget to get started?
You can start from just £8 per day for a single screen. No setup fees, no hidden costs. Pause or stop any time.
What happens if a screen goes offline during my campaign?
You're simply not charged for any displays that don't happen. You only ever pay for verified plays, so if a screen goes down, it doesn't cost you a penny.
What creative formats do you support?
We support images (JPG, PNG) and videos (MP4) in both portrait and landscape orientations.
Can I pause or stop my campaign once it's running?
Yes — you have full control to pause or stop campaigns at any time through your dashboard. Changes take effect within minutes.
Can I target specific audiences?
You can target by location, venue type, and time of day. Choose exactly which screens your ads appear on, right down to the individual display.
Does it cost anything to create an account?
No. Creating an advertiser account is free, and there's no subscription for advertising on Admitt. You only ever spend your campaign budget — and only on verified displays.
Can I use Admitt just for digital signage, with no ads?
Yes, with as many screens as you like, even just one. The Signage plan is £9.99 a screen a month and runs only your own content. The free screen is only for Venue Partners, whose screens run ads. The Admitt Player is free on screens you already have, or you can buy Admitt Frames. When you want to earn from advertising, move up to Direct or Programmatic with no new hardware.
Are there any fees on top of my campaign budget?
No. The screen prices you see already include everything. There are no setup fees, no platform fees added at checkout, and verification is built in rather than sold as an add-on.
Why do longer ads cost more?
Screen time is the unit you're buying. A 20-second creative occupies twice the screen time of a 10-second one, so each play costs proportionally more — twice as much for 20 seconds, three times for 30.
What happens to budget I don't spend?
It automatically becomes credit for future campaigns, with no expiry. If a display can't be verified — a screen goes offline, a play fails — that spend is returned to your budget too.
What do Venue Partners and Network Partners pay?
Venue Partners (one screen) pay nothing: your venue joins the Admitt Network, and we supply and install the screen, sell the ads and share the revenue with you (T&Cs apply). Everyone else chooses one of three plans, all priced per screen and ex VAT. Signage is £9.99 per screen per month and runs your own content only, with no ads. Direct is £14.99 and adds direct sales: sell to your own advertisers and agencies, and opt in to let Admitt's self-serve advertisers and agencies book your screens too. Programmatic adds programmatic demand on top, from £19.99 per screen per month with a £249 a month minimum; larger programmatic packages are quoted. Volume rates apply to your whole network: at 50–149 screens every screen drops to £8.99 on Signage, £13.49 on Direct or from £17.99 on Programmatic, and at 150+ screens to £7.99, £11.49 or from £14.99. Every screen includes vTrust verification and the Admitt Player software. You set your own screen rates and keep control of your inventory; a 5% processing fee applies to ad revenue payouts, and bespoke packages are quoted in your proposal.
Do I need new hardware to join as a network?
Our main offer is the Admitt Frame: screen, Admitt Player, harvester and brackets in one bundle, in sizes from 32", starting at £1,099 for a 32"; 50% off one Frame when your first order is 3 or more, orders of 10 or more get volume pricing in your proposal, and installation isn't included: fit them yourself, or we'll install them for a separate charge. Already have screens? We send the Admitt Player for each screen free, plus an optional free harvester (a screen needs one to appear on our live map), whichever plan you're on. It's the same kit on every plan, so moving up a plan later needs no new hardware. If you'd rather keep your existing player, a direct integration is possible where your player platform supports it. Integration isn't available for every stack and is the slower route to go live, so we confirm feasibility during discovery. Every play is verified with a vTrust score whether or not the screen has a harvester; a harvester adds on-screen confirmation, the strongest evidence a play can have. Other screen sizes are quoted in your proposal.
Verification
How verification and Proof of Display work, and why your bill is built on them.
How verification worksWhat's the difference between proof of play and proof of display?
Proof of play is a log from the media player saying it rendered your file — the device that plays the ad reporting on itself. Proof of Display goes further: a separate sensor, the harvester, confirms what actually appeared on the glass. Every play on Admitt, with or without a harvester, also gets a vTrust score: the wrapped ad reports when it rendered, and Vojo's engine turns the evidence into a score. A play log alone can't tell you if a screen was off, faulty or showing something else.
Is the verification really independent?
No play is confirmed on the player's own log. vTrust scores every play using evidence from the wrapped ad itself, and on screens with a harvester, from a sensor that is physically separate from the player and watches the screen. The technology is built by Vojo, a verification specialist, and you're only ever billed for plays that pass.
What happens when a display can't be verified?
You aren't charged for it. If a screen goes offline, playback fails, or a display can't be confirmed, that spend is automatically returned to your budget as credit. Verification isn't a report you reconcile afterwards — it's the thing your billing is built on.
Does Proof of Display cost extra?
No. Verification is built into every campaign on Admitt at no additional cost, and every screen you can book on our live map has a harvester. Other platforms treat verification as a premium add-on; we treat it as the baseline for charging you at all.
Which screens support Proof of Display?
Every screen with a harvester. That's every Admitt Frame and every screen you can book on our live map. Screens without one are still verified and given a vTrust score, but that can't confirm the glass. A harvester is free to add, and a screen needs one to appear on the map.
For venues and networks
Joining the Admitt Network, hardware, revenue and content control.
Visit the screen owners pageHow much revenue can my venue expect?
Revenue depends on your location, footfall, screen visibility, and operating hours. During our assessment, we provide specific projections tailored to your venue.
Am I a Venue Partner or a Network Partner?
It depends on how many screens you have. One screen at your venue is a Venue Partnership: your venue joins the Admitt Network, we supply and install the screen free, sell the advertising, and pay you a share of the revenue at a rate agreed in your Venue Partner agreement (T&Cs apply). Two or more screens is a Network Partnership: you run your own screens on Admitt, sell to your own advertisers at your own rates, can opt in to Admitt's advertisers and agencies, and pay a per-screen plan. Venue groups with screens across several sites are Network Partners.
Can I use Admitt just for digital signage, with no ads?
Yes, with as many screens as you like, even just one. The Signage plan is £9.99 a screen a month and runs only your own content. The free screen is only for Venue Partners, whose screens run ads. The Admitt Player is free on screens you already have, or you can buy Admitt Frames. When you want to earn from advertising, move up to Direct or Programmatic with no new hardware.
What hardware and technical setup is needed?
Venue Partners don't need anything: we supply and install an Admitt Frame. For Network Partners: our main offer is the Admitt Frame, with screen, Admitt Player, harvester and brackets in one bundle, in sizes from 32", starting at £1,099 for a 32"; 50% off one Frame when your first order is 3 or more, orders of 10 or more get volume pricing in your proposal, and installation isn't included: fit them yourself, or we'll install them for a separate charge. Already have screens? We send the Admitt Player for each screen free, plus an optional free harvester (a screen needs one to appear on our live map), whichever plan you're on. It's the same kit on every plan, so moving up a plan later needs no new hardware. If you'd rather keep your existing player, a direct integration is possible where your player platform supports it. Integration isn't available for every stack and is the slower route to go live, so we confirm feasibility during discovery. Every play is verified with a vTrust score whether or not the screen has a harvester; a harvester adds on-screen confirmation, the strongest evidence a play can have. Other screen sizes are quoted in your proposal.
What does it cost to join?
Venue Partners pay nothing: their venue joins the Admitt Network and we supply, install and maintain the screen. Everyone else chooses one of three plans, all priced per screen and ex VAT. Signage is £9.99 per screen per month and runs your own content only, with no ads. Direct is £14.99 and adds direct sales: sell to your own advertisers and agencies, and opt in to let Admitt's self-serve advertisers and agencies book your screens too. Programmatic adds programmatic demand on top, from £19.99 per screen per month with a £249 a month minimum; larger programmatic packages are quoted. Volume rates apply to your whole network: at 50–149 screens every screen drops to £8.99 on Signage, £13.49 on Direct or from £17.99 on Programmatic, and at 150+ screens to £7.99, £11.49 or from £14.99. Every screen includes vTrust verification and the Admitt Player software. There are no joining fees. You set your own screen rates and keep control of your inventory; a 5% processing fee applies to ad revenue payouts, and bespoke packages are quoted in your proposal.
How long does the whole process take?
For Venue Partners, from first contact to going live typically takes 2–4 weeks. For Network Partners it depends on how many screens you have and whether you need new hardware or an integration with your existing player — we'll scope it with you.
Can I control what ads appear on my screens?
Absolutely. You set content standards and can restrict specific ad categories. Every ad is reviewed before it runs, and you can block any category that doesn't fit your venue.
Do I need to manage campaigns day-to-day?
Not day to day. Scheduling, ad delivery and verification are automated, and as a Venue Partner we handle the selling too. Network Partners book their own advertisers in the portal; Admitt's advertisers (if you opt in) and programmatic buyers book themselves. You have a dashboard for revenue and performance.
What's the difference between white label and partner?
White label gives you a branded DOOH exchange — your domain, your DSP (advertiser) and SSP (network) tooling, your pricing. You pay a rolling licence fee based on platform size and demand. The partner model is simpler: agency buy-side access to Admitt inventory at preferred rates, multi-client management and co-branded reporting, with no licence fee.
Do you support programmatic / OpenRTB?
Direct agency buying and white-label exchange tooling are live today. OpenRTB connectivity to third-party SSPs and DSPs is on the product roadmap. If programmatic deal access is a hard requirement for a pitch, tell us on the strategy call and we'll give you a date.
Who is white label for?
Agencies or media operators that want DOOH as a core branded product — their own buy-side for clients and/or sell-side for screen partners. Ideal if you manage inventory, need margin control, or want the client relationship fully under your brand.
Who is the partner model for?
Agencies and trading teams that want to add place-based inventory to client plans without running a platform. You get preferential rates on Admitt's network, a multi-client dashboard and verification reporting — no licence fee.
Can I access Admitt's screen network with white label?
Yes, optionally. You can run exclusively on your own screens, include Admitt inventory for extra reach, or mix both. You stay in control of what your advertisers can buy.
How is the white label licence fee calculated?
The rolling licence fee is based on platform size and advertiser demand — essentially how much the platform is being used. We'll walk through pricing on the strategy call and tailor it to expected scale.
What kind of support do agencies get?
Both models include dedicated account management, platform training and ongoing support. White label includes technical help for branding and integration. Partners get a dedicated agency contact for buying and reporting.
How quickly can we get started?
Partner accounts can usually be set up within days. White label typically takes 2–4 weeks depending on branding and integration.
Do we need our own screen inventory?
No. Partners buy Admitt inventory. White label can run on Admitt screens, your own network, or both.
Still have a question?
Tell us what you're trying to do and we'll point you the right way.