Guides

Digital screen advertising, explained straight.

No jargon, no sales gloss — practical guides on what screen advertising costs, how it's bought, what makes creative work, and how venues turn screens into revenue.

The basics

7 min read

What is DOOH advertising? A plain-English guide

Digital out-of-home advertising explained without the jargon — what counts as DOOH, how it's bought and sold, what it costs, and how verification works.

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7 min read

What is programmatic DOOH? Auctions, PMPs and fixed-price buying

Programmatic digital out-of-home explained: how real-time auctions and private marketplaces work, how fixed-price self-serve buying differs, and which suits which advertiser.

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8 min read

DOOH advertising glossary: every term, explained simply

From CPM to dwell time to proof of display — the vocabulary of digital out-of-home advertising defined in plain English, for buyers and screen owners alike.

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Buying & budgets

6 min read

How much does digital screen advertising cost in the UK?

What you'll actually pay to advertise on digital screens — traditional DOOH pricing vs pay-per-display, what drives the price, and a worked example from £8/day.

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7 min read

Digital screens vs social media ads for local businesses

An honest comparison: where social wins, where real-world screens win, and how to decide where your next £100 of local marketing budget works hardest.

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6 min read

DOOH pricing models explained: CPM, share of voice and pay-per-display

The three ways screen advertising is priced, what each one actually charges you for, and why the pricing model matters more than the rate on the card.

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Creative

6 min read

How to design digital screen ads that actually work

Practical creative rules for screens in real venues — timing, text size, contrast, motion, and the mistakes that make an ad invisible from three metres away.

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Screens & venues

6 min read

How to make money from the screens in your venue

Every route to monetising venue screens — selling space yourself, joining an ad network, or partnering — and what actually determines how much your screens can earn.

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Verification

5 min read

Proof of play vs proof of display: what's the difference?

One is a media player's log saying it rendered your file. The other is independent confirmation your ad actually appeared on screen. Why the difference decides what you pay for.

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Want the mechanics behind the platform instead? Read how Proof of Display verification works — or subscribe to new guides via RSS.