Guides
Screen advertising, explained straight.
Practical guides on what screen advertising costs, how it's bought, what makes creative work, and how venues earn from their screens.
The basics
- What is DOOH advertising? A plain-English guideDigital out-of-home advertising explained without the jargon — what counts as DOOH, how it's bought and sold, what it costs, and how verification works.7 min read
- What is programmatic DOOH? Auctions, PMPs and fixed-price buyingProgrammatic digital out-of-home explained: how real-time auctions and private marketplaces work, how fixed-price self-serve buying differs, and which suits which advertiser.7 min read
- DOOH advertising glossary: every term, explained simplyFrom CPM to dwell time to proof of display — the vocabulary of digital out-of-home advertising defined in plain English, for buyers and screen owners alike.8 min read
Buying & budgets
- How much does digital screen advertising cost in the UK?What you'll actually pay to advertise on digital screens — traditional DOOH pricing vs pay-per-display, what drives the price, and a worked example from £8/day.6 min read
- Digital screens vs social media ads for local businessesAn honest comparison: where social wins, where real-world screens win, and how to decide where your next £100 of local marketing budget works hardest.7 min read
- DOOH pricing models explained: CPM, share of voice and pay-per-displayThe three ways screen advertising is priced, what each one actually charges you for, and why the pricing model matters more than the rate on the card.6 min read
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