Key takeaways
- Three routes to monetising venue screens: sell the space yourself, run house promotion only, or join an advertising network.
- Earnings are driven by footfall, dwell time, audience profile and screen placement — precise figures quoted sight-unseen are guesses.
- Before joining any network, check content control, cost structure, verification and how passive it really is.
- On Admitt: one screen joins the Admitt Network free on a revenue share (T&Cs apply); two or more run on plans from £9.99 a screen, at rates you set, with every play verified.
Your screens are already an asset
If you run a gym, café, salon, shopping centre, or any venue people spend time in, you have something advertisers pay for: attention. Screens on your walls — or the space where screens could be — can carry paid advertising alongside your own content. The question is which route to take, because the options differ enormously in effort and return.
Route one: sell the space yourself
You approach local businesses directly and charge them to appear on your screens. Maximum control and you keep everything — but you've just added a second job: finding advertisers, agreeing prices, chasing invoices, scheduling content, and proving to advertisers that their ads actually played. Realistic if you have spare capacity and an existing local network; exhausting otherwise.
Route two: house promotion only
Use screens purely for your own offers — upsell the protein bars, promote the loyalty card. This is genuinely valuable, and it's what your screens are for first. On its own, though, it doesn't bring in new money from the slots you could sell.
Route three: join an advertising network
A network connects your screens to advertisers who want your audience, handles the selling, scheduling, and billing, and pays you a share of the revenue. The trade-offs to check before signing anything:
- Content control — can you block ad categories that don't fit your venue? (On Admitt, yes — you set the restrictions.)
- Cost structure — know what you pay and what you keep. On Admitt one screen joins the Admitt Network free on a revenue share (T&Cs apply); two or more run on a plan from £9.99 a screen. Either way, be wary of large upfront capital costs.
- Verification — if plays aren't independently verified, advertiser trust (and therefore your revenue) has a ceiling. Admitt requires Proof of Display hardware on every screen on its live map, which is exactly why advertisers book them.
- Effort — after setup, this should be passive. Scheduling, delivery, and reporting belong to the platform, not to your staff.
What determines how much you can earn
- Footfall — the single biggest factor. More people passing your screens means more valuable inventory.
- Dwell time — venues where people wait or linger (gyms, waiting rooms, cafés) hold attention longer and price accordingly.
- Audience profile — who your visitors are, and which advertisers want to reach them.
- Screen placement and hours — a visible screen in a venue open long hours simply delivers more plays.
Honest expectations
Anyone quoting you a precise monthly figure before seeing your venue is guessing. Real earnings depend on the factors above, which is why we assess each venue and give a tailored projection rather than a brochure number. What we can promise upfront: published prices, your own screen rates if you run a network, and per-play verified reporting so you can see exactly what ran and what it earned.
How getting started works
With Admitt it's a conversation, not a contract-first pitch: tell us about your venue, we assess footfall and setup, you get a bespoke proposal with revenue projections and hardware requirements, and if the numbers work for you, we get you set up. Venue Partners get their Frame installed free; Network Partners can fit their own or have us install them, billed separately. Most venues are live within a few weeks — start the conversation here.